How To Turn More Email List Subscribers Into Customers

Early on you should be creating an email list. Growing your email list subscribers is not an easy task. It takes a lot of work and a lot of time. I’m sure you have seen the many forms of building an email list like free eBooks, special reports, pop-up forms and so on.

These list will come in handy when you want to drive more traffic to your site, launch a new product or service or just to keep your brand visible to your audience. After you have worked so hard to get them to sign up as a subscriber, you don’t want to blow it making these easy to fix mistakes.

Turning your subscribers into customer may come over a series of emails, so you don’t want to lose them prematurely.

Things you should and shouldn’t do during your email list campaign

#1 The Subject Line

*Keep you Subject Line Strong, Yet Simple

There are words you should use and stay away from in order to keep your subject line strong. One wrong word in your subject line could hurt your open rates.

Using words like “Alert”, “Free Delivery”, “Opportunity”, “Bulletin” and “Demo” all have really good open rates. Using words like “Report”, “Book”, “Press”, “Join” and “Learn had negative effects on open rates.

Focus on every word and how it is perceived by someone else reading your subject line.

*Peak Your Audiences Interest by Being Exciting and/ or Mysterious

The challenge is to get your subscribers curious enough to open your email. Do you think its hard to get your point across in 140 character on Twitter? Well you subject line should be only 50 max. Good Luck

It doesn’t take much. Use trigger words that grabs your attention like: “Demo! Get Tons of Organic Traffic Quick and Easy”. Demo is the trigger word as long as what comes after is appealing to the subscriber.

*Don’t try to much

Don’t use ALL CAPS AND A LOT OF PUNCTUATIONS!!!!????? All caps is actually a form of yelling via text. Don’t take the chance of rubbing someone the wrong way and loosing them. Each subscriber is valuable to your business. Adding a lot of punctuations is actually annoying to many readers. It adds no value to your message and is not needed.

*Don’t Come Across Spammy

Using words like Free, Call Now, Cash all take a ring on the spammy bell Don’t use these words in your subject line. You can come up with a compelling Subject Line without using these types words. If this is difficult just step away for a while and come back to it later. It’s worth the extra time.

#2 The Template

*Be Consistent With Your Brand

Anything you do associated with your brand should be an extension of your Website. You should use your logo, the same color scheme and your same writing style on your Template. These things are what most likely the things you subscriber enjoyed and made them decide to subscribe to your blog.

*Be To Distracting

Don’t use distracting backgrounds. Keep your templates simple. You want them to focus on your content and clicking on your link. Having designs that move or that are real busy can actually devalue your content. Their focus may not be completely on your content.

*Don’t Make Your Template Too Wide

Just as with web pages, users do not like it when they have to scroll left and right. Use a template that fits the screen and make sure everything you want to get across is easily seen.

This is an easy way to get your subscriber to lose interest in your email.

#3 Your Content

*Don’t Mislead Your Readers

Keep your content in line with what you have in the subject line. Doing the opposite of this is one of the quickest ways to be marked as spam. In this online world, spam is one of those labels you do not want to be associated.

*You Don’t Have To Give Them Everything

It is perfectly fine if you only want to give them a taste of what you have to offer and direct them to your blog or another outlet. Remember, email is an extension of your main source of information. A nice image and 200 words or no less than 50 words will do just fine.

Use strong Call To Actions and get them to where you really want them to be.

*Don’t Beg

Loading your content full of request is not appealing. It’s a turn off and comes across pushy. Think about a car salesman who keeps pushing a car on you that you don’t really want. It makes you not wan to deal with that person because their interest is coming across and more important than yours.

Pushy can also come across demanding. You want to relate, not force someone into doing something. You don’t create loyalty that way.

I recommend reading 17 ways to get more email subscribers

#4 Graphics

*Use Images Whenever Possible

Take or find visually appealing images and place them above your content. Make sure your image is of good quality. Your image is an extension of your subject line. Do your best to use images that will reflect what your content is about.

*Use Alt tags

This is important when using images. Search engines can not see what an image is. You have to tell them what your image is about. Be sure to use your Keywords in the Alt tag describing what your image.

*Stay on Topic

This also relates to images. It will always be better to use images that relate, instead of being off topic. If you are writing about the sun, don’t have a picture of the moon.

*Use Images That Move

Images that move is also very distracting. It’s not necessary to make your images more appealing.

Remember, you don’t want to take away from your content. Your content leads to the call to action, which leads to conversions.

#5 Your Contacts

 *They Are All Not Created Equal

Try to place subscribers in designated Lists. No two people will always like the exact same thing. If you can get enough information, place your subscribers in a List based on location, interest and age.

This can help you tailor your emails specifically to each group, which can increase open rates and drive traffic to your website.

*Put Everyone Into One List

Sending out a generic email to all your subscribers could be costing you open rates. Timing is everything. The timing will be different for everyone and narrowing these times down will be beneficial.

Conclusion

If you haven’t heard it before, you will hear it now. Your email list is one of, if not the most important tool in your arsenal. Find out what you feel is working best for your subscribers and stick with it, until you start to see a negative change in open rates and clicks to your links. If you haven’t started to build an email list yet, start now. Use these tips until you find the formula that works best for you.

What else would you add to this should or shouldn’t do list?